How long does a project take?
A website is typically four to six weeks from the discovery call; apps run eight to twelve. Campaigns can start sooner, while the build is in progress.
How much of my time does it take?
Around three to four hours across the whole project: a discovery call, a content session, and two rounds of feedback.
Do I own what you build?
Yes. Domain, hosting, code, content, ad accounts and customer data are all in your name. If you leave, everything goes with you.
Is there a long-term contract?
No. The build is a fixed-scope project; ongoing plans run month to month and you can cancel with notice.
What does it cost?
It depends on what you need, so we do not publish a number that would be wrong for most people. We start with a free audit, work out the scope with you, then quote in writing — and that figure stays fixed.
What is not included?
Ad budget, which you pay directly to Google or Meta, plus anything listed as an add-on — extra location pages, photography, migrations and e-commerce.
Can I change plans later?
Yes, month to month after the build. Most clients start with Growth and add channels once the site is producing.
What if I already have a website?
We audit what you have first. Sometimes the answer is a rebuild, sometimes it is fixing structure and speed on what exists. We will tell you which, even when it is the cheaper option.
Why does every service need its own page?
Because that is what local search matches and what AI answers cite. One generic Services page competes for nothing in particular.
How fast will my site be?
We build to a performance budget and check it before launch, targeting 90+ Core Web Vitals on mobile.
Will the agent make things up?
Not if it is built properly. It answers from a knowledge base built out of your own material and is instructed to fetch a human rather than guess.
Will customers know it is not a person?
Yes — it says so. Pretending to be human is the fastest way to lose trust.
What happens to leads it cannot handle?
They go to a person immediately with the full transcript attached, by whatever route you choose for that enquiry type.
Is local SEO dead now AI answers the question?
No. AI answers overwhelmingly recommend the businesses already winning the map pack, so the same fundamentals now feed two places.
What does the 90-day rank guarantee cover?
Page one of Google for agreed local keywords within 90 days of launch — or your service fees are refunded and we keep working free until one lands. Full terms are on the guarantee page.
How is ad spend handled?
You pay Google or Meta directly and own the accounts. Our management fee is separate and stated up front.
What does a care plan include?
Hosting, updates, security, backups, uptime monitoring and small content changes — the specifics are set out in our fair usage policy.
What if something breaks?
Monitoring alerts us, usually before you notice. The people who built it are the people who fix it.
Can you take over a site someone else built?
Often, yes. We audit it first and tell you honestly whether it is worth maintaining or replacing.