Google’s local results and the AI answers that now sit above them draw on the same fundamentals. We do that work thoroughly — profile, reviews, service and location pages, citations and tracking — and back agreed local keywords with a 90-day page-one guarantee.
AI answers now sit above the map pack, and they overwhelmingly recommend the businesses already winning it. The fundamentals did not stop working; they started feeding a second place you can be chosen from.
What we doThe unglamorous work that still wins local search.
Six fundamentals, done thoroughly and kept up. No hacks — the systems are good at spotting those and the penalties are real.
Correct primary and secondary categories, every service listed, real hours, regular photos and posts. Most profiles we audit are 60% filled in — finishing them is the highest-return hour in local marketing.
A steady flow of recent reviews that name the actual service and town, and a reply to every one. AI answers summarise what your customers said — this is what they read.
A real page for each service in each area, with its own headline, proof and call to action. This is what local search matches and what AI answers cite.
Name, address, phone and hours identical everywhere they appear — including the old listing from your previous address that is still being read.
Pages that answer the question plainly, with the schema markup that lets machines read them. Your FAQ is no longer a footnote; it is a source.
Every call, form and chat tied to the page and query behind it, reported monthly as booked work rather than ranking screenshots.
Audit before you spend, fix the foundations, then build coverage town by town.
Where you rank today, what your competitors hold, and the exact local keywords worth agreeing to — you get this before you spend anything.
Business Profile completed properly, listings made consistent, tracking installed so the next 90 days are measurable.
Service and location pages written and published, review flow switched on, schema and internal links wired up.
Monthly reporting on calls, forms and bookings by page and query — and the next town or service to go after.
The questions owners ask before committing to local search work.
No. What changed is where you get chosen. The businesses recommended inside AI answers are, overwhelmingly, the ones already winning the map pack — so the same fundamentals now feed two places instead of one.
Profile and listing fixes can show within weeks. Page one for agreed local keywords is what our 90-day rank guarantee covers — if we miss it, your service fees are refunded and we keep working free until one lands.
Not always. If the structure and speed are workable we build the service and location pages onto what you have. If the site is fighting you, we will say so — and show you why.
Fewer than you think, but recent and specific beats a big old pile. A steady flow that names the service and the town is worth more than a hundred ratings with no words.
Then coverage is the whole game: a page for each service in each town, prioritised by what a booked job is worth to you. We map that with you before writing anything.