Managed daily
Ads that get looked at every day, not every quarter
Search terms reviewed, negatives added, bids and budgets adjusted — small daily moves that stop waste before it becomes a bill.
What's included
Managed daily
Every click tracked to a lead
Calls, forms and chats are tied back to the keyword and ad that produced them — so budget follows results, not guesses.
Search & ShoppingPerformance MaxLanding pagesCall tracking
What's included
Everything a Paying Campaign Needs
Ads only work when the account, the landing page and the tracking are built together. That's what the management fee covers.
Keyword & account structure
Campaigns built around the searches that end in a call — grouped tightly, with negatives from day one so budget isn't spent on the wrong intent.
Search & Shopping
Text ads for services and Shopping feeds for products, each with the extensions and assets that make an ad take up more of the page.
Performance Max
Google's automated campaigns, fed with real creative and conversion data — and watched closely so automation works for you, not just for Google.
Landing pages
A dedicated page per campaign, built around one action, fast on mobile — because sending paid clicks to a generic homepage is how budgets disappear.
Call & form tracking
Every call, form and chat recorded against the keyword and ad that produced it, so "leads" in the report means leads — not clicks.
Daily optimisation & monthly reporting
Search terms, bids and budgets reviewed daily; one plain-English report each month showing spend, leads and cost per lead by campaign.
Process
From Audit to Paying Campaign
Nothing goes live until the tracking is proven — so from the first day, every dollar is accounted for.
Audit & plan
We review your market, competitors and any existing account, then agree the campaigns, budget and the leads we're aiming for.
Build & track
Campaigns, ads, landing pages and conversion tracking are built together and tested before a single click is bought.
Optimise
Search terms, bids, negatives and budgets are adjusted daily. Money moves toward what's producing leads and away from what isn't.
Report & decide
One report: spend, leads and cost per lead by campaign, plus the changes we recommend for next month — in plain English.
Set-and-forget ads
- Broad keywords that match anything vaguely related
- Every click sent to the homepage
- No call tracking — "leads" means clicks
- Checked once a month, if that
- Account owned by the agency — leave and lose the history
What we run
- Tight keyword groups with negatives from day one
- A landing page per campaign, built around one action
- Calls, forms and chats tracked to the keyword
- Reviewed daily; budget moved the moment a keyword stops paying
- Account in your name — you keep the data if you ever leave
What your monthly report covers
The same headings every month, so you can see the trend at a glance — and every figure comes straight out of your own Google Ads and call-tracking accounts.
- SpendBy campaign, against the agreed budgetBudget
- Clicks & click-through rateHow often your ads win the searchReach
- Leads & cost per leadCalls, forms and chats — by campaign and keywordTracked
- Search terms added & blockedWhat we let in, what we cut offDaily work
- Next month's planWhere budget moves and whyPlan
Report headings — figures come from your own accounts
Questions
Before You Ask
What owners usually want to know before spending on ads.
How much budget do I need?
Enough to buy a meaningful number of clicks in your market — that varies a lot between a locksmith and a law firm. In the audit we'll show you what your competitors are paying per click and recommend a starting budget that can actually produce leads, rather than one that just produces a report.
Who owns the ad account?
You do. We build inside a Google Ads account registered to your business and work through manager access. If you ever leave, the account, its history and its conversion data stay with you.
Is ad budget included in the fee?
No. Ad budget is paid by you directly to Google and is separate from our management fee, so you always know exactly what went to Google and what went to us.
How quickly will I see leads?
Search ads can produce calls within days of launch — that's the appeal. The first few weeks are about finding which searches actually convert; expect cost per lead to improve over the first two to three months as the account learns and we cut the waste.
Do you build the landing pages too?
Yes. A page per campaign, built around one action and fast on mobile, is part of the set-up. Sending paid clicks to a generic homepage is the most common reason ad accounts underperform.
Is there a long contract?
No. Management is month to month with 30 days' notice. If the numbers don't justify the spend, we'll tell you — we'd rather pause than keep billing for ads that aren't paying.
Find out what a lead would cost you.
Phone number(800) 519-0018
What you get backA free audit of your market: what competitors pay per click, a recommended budget, and the leads we'd expect from it — before you spend anything.