The pages that get searched
A free inspection as the primary ask — it is a much easier yes than “get a quote”
Websites, local search and campaigns built around storm damage, insurance claims and the roof that has been leaking for a year — with an AI agent answering the enquiries that arrive when nobody is in the office.
Roofing is high-value, high-consideration and, after a storm, high-urgency. The site has to build trust fast and make the inspection easy to say yes to.
Not found when someone is searching. Not trusted enough to be the one they call. Not contacted, because the form was clumsy or the phone rang out. We fix those in that order — and measure the result in booked jobs, not impressions.
The specifics that matter for this trade — not a template with your logo dropped in.
A free inspection as the primary ask — it is a much easier yes than “get a quote”
Storm-damage and insurance-claim pages, ready to switch on when the weather does
Material and system pages — asphalt, metal, flat, tile — for the people researching before they call
Warranty, licence and manufacturer certifications shown where the decision happens
What owners in this trade ask us first.
Because “free roof inspection” is a low-risk yes and puts you on the roof, where you win the job. “Request a quote” asks a homeowner to commit before they know what is wrong.
Pages and campaigns built in advance and switched on when a storm lands in your area — including the insurance-claim content that homeowners search for in the days after.
A lot of them do, particularly on replacements. Material pages catch that research traffic early and put you in front of the decision instead of at the end of it.